Web 2.0

What is Web 2.0: Web 2.0 refers to the Internet's reemergence after a collapse in 2001. Web 2.0 strives to actively involve Internet users. Web 2.0 sites measure success according to how many posts, comments, profiles, etc. can be obtained. Examples include: Facebook, Skype, Ebay and Google Earth. The transition from Web 1.0 to 2.0 can be traced through predecessors such as Map Quest.

Pros: Web 2.0 usage can be incredibly beneficial because it simplifies the communication process, making it easier to keep in contact with others. Web 2.0 gives people the ability to post pictures, thus easily sharing their ideas and visions with the world. Businesses can receive better feedback if their sites actively involve visitors, potentially increasing customer referrals. Web 2.0 is also cost effective and grants easier access to applications and Web tools. Lastly, using the Web as a platform helps to offer customers better technical services.


Cons: Web 2.0 social networking sites often blur the line between a work and private life. An information leak could occur on a site, and such a problem would be difficult to contain. The damages could be irreversible. There are numerous security threats at risk on the Internet, all of which could affect virtually any Web 2.0 site or service.